CRM Integration

Insights from projects on software engineering, architecture, and

the ever-evolving web landscape.

Honda Nepal: Enterprise Digital Showroom & Lifecycle Management

Engineered a high-traffic digital showroom for Honda Nepal. Developed an online financing portal and test-drive booking engine integrated with enterprise Microsoft Dynamics 365. I developed a custom multi-vertical product management system to streamline updates across three product lines, ensuring digital presence sustained SEO dominance and peak performance since launch.

Home Loan Experts: Mortgage Tech & Automation

Transformed a leading Australian mortgage firm’s web presence into a high-conversion engine. I engineered 30+ custom financial calculators and a reverse-engineered CRM bridge for Mercury CRM. By automating lead-routing and architecting an A/B testing framework, I significantly increased lead quality and operational efficiency.

Mortgage Operations: Lead Lifecycle & Automation Systems

Lead Solutions Architect for the digitization of manual mortgage workflows. Engineered a dynamic proposal engine for real-time document generation. With automated KPI analysis and fact-finding, I transformed the borrower journey into a high-performance, automated ecosystem built for maximum speed and responsiveness.